What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules.
- Keep it simple – you don’t have to spend a fortune or create fancy overcomplicated websites, CRM’s or other digital platforms. Keep it sample and start with the basics
- How does your audience want to communicate with you? Just because you friend does Facebooks ads for their business, doesn’t mean it is right for you or your audience. Before deciding on what you need, find out where your customers are and communicate with them on those platforms
- Do one thing at a time – you cannot launch and actively manage a heap of different digital platforms and social media all at once. Do one thing at a time. Start with building a solid website that is user friendly, easy to navigate and makes it easy for your customers to interact with you. Then look at what you need from there
- Take a phased approach – This relates to the question above. You can’t do everything at once so set priorities and take a phased approach to implementation.
Don’t let the digital world overwhelm you. And if all else, fails just breath and reboot!