You DON’T know it all but you should know the O word

As business owners we wear many hats and have a lot of demand on our time. There is no way we can possibly know it all, particularly in the every changing digital and marketing space. So how do we overcome being time poor and information rich but not having enough time to bring that all together? I am going to give you one powerful little word starting with O that is so powerful. You might have heard of it – it’s called Outsourcing.  And all it means is delegating a task to someone who is an expert in that area. I do it all the time and it saves me so much time, stress and frustration so for cost is more than offset by the value it provides.

What can you outsource? Pretty much everything!! Experts in strategy, search, social, EDM’s, websites you name it.  There is a reason why we go to the Dr – we want an expert to diagnose our problem and give us a solution so why would you not do the same with other experts

There are websites and apps dedicated to outsourcing like Fiverr, Odesk, Elance, Ezy Va and many more more.

The key to doing it well is to know your strengths and capitalise them. For the tasks you outsource provide detailed briefs, clear directions and deadlines and set expectations.

outsourcing

How Customers Connect with Brands in the Digital Age and Why More Companies are Going Online

GUEST BLOG by Jess Mackay, Gen Y writer and future author

The popularity and monumental success of online shopping has ultimately changed the way that customers engage with brands in the digital age. The way in which people discover new products and connect with new faces is largely based on a company’s ability to advertise and portray their brand online and attract new ‘followers’. Although the basis of brand to customer engagement has shifted, the basic rules for advertising have remained the same.

Going digital possesses the advantage to reach a larger audience than ever before, whether it be international, national or local, the widespread popularity of social media means there are no limits to where the name and face of your brand can travel. However in order to achieve a brand’s full potential in the digital market, they must know how to engage on a unique and modern platform.

The most effective social networks for customer engagement are sites such as Instagram, Facebook and Twitter. The attribute that these sites have in common is the use of media to engage people. For example: Instagram’s use of photo and video media provide an easy to use and attractive interface that appeals to customers on a visual level. Twitter uses short text statuses and photos to engage customers with a shorter attention span and Facebook combines all of these features to attract 1/6th of the world’s population to their site. 90% of the information processed by our brains is visual and social media make it easier than ever before to share, comment and repost these visuals to other people. Not only do social networks reinvent ‘word of mouth’ but they also present information in a way to people that has created a 60% more chance of online engagement.

More companies are combining traditional and digital marketing in order to reach this ever growing audience and provide the most engaging face of their brand possible. By creating a profile for your company, whether it be on social media or online, going digital means the ability to design a unique website layout, post updates to your existing clients and attract new customers, develop a name for your brand and ultimately engage your desired audience on a visual level.

consumers

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective.

One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know how to get somewhere if you don’t know exactly where you are where you want to get to.

Almost one quarter of the world spends their time online shopping, on social networks, job hunting, making online purchases, researching and more. With an expected 3 billion people online in the next 12-18 months how do you plan to communicate with them and more importantly how are you going to leverage this with your traditional marketing

What marketing messages are you communicating to your target demographic and are you missing opportunities to connect and engage with them?  You cannot continue to do business the way you have been for last 20 years due to the business landscape being hugely different. The consumer journey is vastly different than 10, 5 even 1 year ago. There is extreme overload in the race to reach consumers with our messages so being smarter about how we approach our marketing is the only choice.

Your consumers are engaging with traditional and digital marketing in different ways. Traditional is a mass media and reaches large numbers of people and digital then converts them. So being across both platforms, and more importantly, have a synergy of message across both is vital. For example: If you advertise a sale in a print ad ensure you have it advertised on your home page to create that synergy across platform. Same message, different channel but the customer doesn’t get a disconnnection with the message you are trying to deliver.  Pretty simple stuff when you think about it.

By creating a tradigital strategy you can clearly articulate your objectives, target markets, communication channels, make clear action plans with timelines and implement tactics that engage with your audience.  Having a clear plan and focus is vital to achieving cut through and getting your customers attention.

Stop procrastinating and start putting those plans in action so you can start to see more effective results for your marketing investment.

We are living in a tradigital world.  People haven’t changed but how you have reached them has.

tradigital blog

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective.

One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know how to get somewhere if you don’t know exactly where you are where you want to get to.

Almost one quarter of the world spends their time online shopping, on social networks, job hunting, making online purchases, researching and more. With an expected 3 billion people online in the next 12-18 months how do you plan to communicate with them and more importantly how are you going to leverage this with your traditional marketing

What marketing messages are you communicating to your target demographic and are you missing opportunities to connect and engage with them?  You cannot continue to do business the way you have been for last 20 years due to the business landscape being hugely different. The consumer journey is vastly different than 10, 5 even 1 year ago. There is extreme overload in the race to reach consumers with our messages so being smarter about how we approach our marketing is the only choice.

Your consumers are engaging with traditional and digital marketing in different ways. Traditional is a mass media and reaches large numbers of people and digital then converts them. So being across both platforms, and more importantly, have a synergy of message across both is vital. For example: If you advertise a sale in a print ad ensure you have it advertised on your home page to create that synergy across platform. Same message, different channel but the customer doesn’t get a disconnnection with the message you are trying to deliver.  Pretty simple stuff when you think about it.

By creating a tradigital strategy you can clearly articulate your objectives, target markets, communication channels, make clear action plans with timelines and implement tactics that engage with your audience.  Having a clear plan and focus is vital to achieving cut through and getting your customers attention.

Stop procrastinating and start putting those plans in action so you can start to see more effective results for your marketing investment.

We are living in a tradigital world.  People haven’t changed but how you have reached them has.

tradigital blog

Why Gen Y is social media obsessed

GUEST BLOG by Jess Mackay, Gen Y Writer and future author

The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the same age group will log onto social media at least once a day. Whilst previous generations have criticised this ‘obsession’ with a digital life, there are many reasons as to why the digital world has become so popular.

Scientifically, internet usage and in particular posting content to social media, has been described as giving the user the same rush as recreational drug use. Obviously the latter being less detrimental to your health, but no less addictive. The feeling of posting our photos, videos, status updates and comments stimulates the part of our brain that controls addiction and ultimately keeps us using. This phenomenon explains the obsession with spending our lives online, however the digital world also offers things that the previous generation never had.

  • Visual engagement: 90% of information transmitted to the brain is visual and visuals are processed on average, 60,000 faster than text. Therefore, digital marketing in comparison to text or traditional advertising will not only reach the customer faster but drives engagement.
  • Information giveaway: Print information comes at a price: newspapers, magazines, advertising all needs to be purchased and can only reach the people who need it. In contrast, digital advertising and media is generally free to everyone with an internet connection. Customers can now receive ‘information giveaways’ from videos and photos on social media to statuses and updates by online companies and news stations.

The only reason Generation Y is obsessed by the digital world is that the phenomenon was founded in their time. Although more generations are utilising digital platforms than ever before, Gen Y were the ones that had first access to everything online and have now become ‘addicted’ to the engagement, social tools and ease of use that modern technology can provide.

GenY