If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI’s and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. Ahhhh a boring but necessary evil of being in sales right?
So in this fast paced, ‘want it now’ world, how are you using digital in the sales process? Digital is a channel that is designed to help make life easier and more efficient so think about how you do just that. They are so many tools and this is just a small selection of tools I’ve used and found useful in the sales process. Obviously what you use will be dictates by your company and their policies but if you have a sales team then I suggest considering these and other tools to enhance your existing offering.
What should be in the salespersons initial arsenal?
- Setting appointments: Setmore
- Project Management: Trello
- CRM: Asana
- Video messaging: Eyejot
- Proposals: Proposify
- Leaning page: Instapages
- Content: Canva
The less time your sales team spend on setting appointments, writing proposals and updating CRMs the more time they have in front of clients which means more $$ in your pocket. This is why investing in digital a good return for you, especially if you have multiple sales people. Digital technology should be part of your sales team processes. If you are not using some of these tools, then you are missing out on sales due to inefficient and outdated sales practises. Imagine the value this adds if each salesperson made one extra sale per week or month just by having some additional time to see more customers. It makes perfect financial sense doesn’t it?
(I’ll be writing more about how social media can be used in the sales process in an upcoming blog)
To get your sales team more digitally savvy and working smarter, have a Digital Conversation with us http://www.digitalconversations.com.au/