Busy is not an excuse!!

Busy is not an excuse! Everyone is busy and you will always find time for the things you want to do however you probably don’t prioritise time on what you should or need to do.

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It is amazing what you can accomplish in a short amount of time. So instead of making the ‘I’m too busy’ excuse, be proactive and break down some of these ‘need to do’ tasks into 5-minute chunks of time. So I challenge you to see what you can do in 5 minutes. (and you have lots of 5-minute breaks where you do this, no matter busy you think you are).

Here are some suggestions on what you can do in 5 minutes:

  • Answer some emails!
  • Watch 2 videos to learn something new
  • Sign up to a new digital platform
  • Make a list of potential blog articles
  • Create a To Do list
  • Schedule some of these tasks in your Email calender
  • Read an article or Fact Sheet
  • Update your LinkedIn profile
  • Send a thank you note or card
  • Retweet 3 relevant tweets to your audience
  • Claim a social media profile on a new channel
  • Make a social media post
  • Research a new digital topic
  • Subscribe to 2 or 3 newsletters of interest
  • Read 1-2 EDM’s sitting in your inbox
  • Book tickets to a new event
  • Book a meeting with your digital manager to start that digital strategy

Imagine if you took 3 x 5-minute breaks a day to do this, how much you would actually achieve. If you want to find the time, you will. So stop with the excuses and put some priority around building your digital visibility, before you need to use those 5 minutes to find a new job!

#makeithappen

 

 

 

 

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Activate your employees to increase your brands digital visibility.

Your staff is one of your biggest untapped resources. Most staff have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleep giant, just waiting to be awoken.

Tips to activate your employees you need to have these ingredients as a minimum:

  • Create a brand Employee Engagement Program – it all starts with creating a formal program that gets your internal influencers, social media lovers and driven employees on board to work together for the greater good of all involved
  • Get buy in from your team, particularly the influencers – you want to clearly articulate why you are implementing the program and get buy in from key staff and influencers.
  • Provide training – don’t just set up and expect tour staff to know what to do next, you need to provide ongoing training and support, especially in the early stages of the program. Don’t make the big mistakes of setting up then not putting any effort into the next phase.
  • Make it easy and create a Content Gallery for them to access – provide approved quality content, video and images that your staff can access and share. Make it easy for them and this overcomes another obstacle in the path to success.

There are many benefits for you as a business and your staff to get involved:

STAFF BENEFITS

  • Your company provides training which gives you new skills
  • Position yourself as a thought leader
  • Be seen by your C suite and senior manager as being a positive and active employee
  • Future employees can see have initiative, are a team player and driven to improve
  • Looks great on your resume
  • Reach new prospects and create personal opportunities

BUSINESS BENEFITS

  • SEO and more visibility to prospective clients
  • Creates a positive company culture
  • Leverage an existing asset
  • Get more exposure from your marketing campaigns
  • Increase your eyeball count and digital visibility
  • Be seen by new networks, potential clients & other stakeholders
  • Be seen as an innovative company that leads and doesn’t follow
  • Become an employer of choice
  • Inexpensive to implement

With nothing but upside, collaborating with your own staff, can be a very smart initiative to put in place, no matter how big or small your business is. It works for everyone if done the right way.

Get in touch to talk about how we can help you create the best strategy, tactics and tools for your Brand Employee Ambassador Program

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Banning your staff from social media is the most ridiculous thing you can do!

I understand that many companies and managers think that social media is a massive time waster and unproductive distraction. Been there done that – we have all logged into our social media accounts while we are work. Banning from them using it doesn’t actually stop it (they can check on their smart phone). Putting strict policies in place is just ridiculous. Have you ever thought about using this to your advantage? Most of your employees already have their own online social networks & digital profile so how can you as a business, leverage these and work with your team to help you achieve goals and KPI’s?

But here is the BIG KICKER – it can actually add massive value if you use it correctly. So why is there value in social media? Here are 4 massively untapped opportunities that you need to consider ASAP

  1. Create a Brand Employee Advocacy Programs

Your staff are your biggest asset and by empowering them you can take advantage of their networks and digital profile. Making your employees your advocates is a massive untapped opportunity that costs little when done well but allows massive amplification of brand messages across new channels. The reach of your employees combined can easily span beyond your current brand reach and adds authenticity, trustworthiness and trust to the communication equation.

Sounds simple enough however before you jump in head first you need to make sure you implement an Employee Brand Advocacy Program the right way, or it will be doomed to failure. Take time & engage a specialist to put this in place.

  1. Use Social media & digital channels for prospecting

Social media is a great tool for getting to know your target audiences, understanding what they like & don’t like, what products they might be interested in, how they spend their free time and so much more. Their profiles actually create an ideal persona and you can get to know your prospects from afar. Being about to digitally stalk them (in a good way please) means you can find commonalities, ways to connect and get to know them much better than ever before.

  1. Actively use Social media for customer service

Don’t make the mistake of thinking social media is all one sided. It is not. Customers reach out on social media channels to get help, ask questions, make complaints and give praise and positive feedback. If you are on social media channels then take it further and encourage your customers to connect with you to provide additional service. They are a lot of ways this can be done so get creative and see the value in the engagement this can provide.

  1. Use Social media for internal team communication
    Social media is a hugely underutilised tool for internal communication. If you don’t have an intranet site then using different social channels for pure internal team communication can be cost effective (mostly free), productive and efficient ways to engage and connect your teams from multiple locations.

There is massive value for your business in harnessing the power of social media. So think 2,3 or 4 times before you ban your staff from your using social media. You could be cutting your nose off to spite your face!

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If you need expert advice with any of these areas, start the digital conversation with me (we specialise in just this)