Activate your employees to increase your brands digital visibility.

Your staff is one of your biggest untapped resources. Most staff have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleep giant, just waiting to be awoken.

Tips to activate your employees you need to have these ingredients as a minimum:

  • Create a brand Employee Engagement Program – it all starts with creating a formal program that gets your internal influencers, social media lovers and driven employees on board to work together for the greater good of all involved
  • Get buy in from your team, particularly the influencers – you want to clearly articulate why you are implementing the program and get buy in from key staff and influencers.
  • Provide training – don’t just set up and expect tour staff to know what to do next, you need to provide ongoing training and support, especially in the early stages of the program. Don’t make the big mistakes of setting up then not putting any effort into the next phase.
  • Make it easy and create a Content Gallery for them to access – provide approved quality content, video and images that your staff can access and share. Make it easy for them and this overcomes another obstacle in the path to success.

There are many benefits for you as a business and your staff to get involved:

STAFF BENEFITS

  • Your company provides training which gives you new skills
  • Position yourself as a thought leader
  • Be seen by your C suite and senior manager as being a positive and active employee
  • Future employees can see have initiative, are a team player and driven to improve
  • Looks great on your resume
  • Reach new prospects and create personal opportunities

BUSINESS BENEFITS

  • SEO and more visibility to prospective clients
  • Creates a positive company culture
  • Leverage an existing asset
  • Get more exposure from your marketing campaigns
  • Increase your eyeball count and digital visibility
  • Be seen by new networks, potential clients & other stakeholders
  • Be seen as an innovative company that leads and doesn’t follow
  • Become an employer of choice
  • Inexpensive to implement

With nothing but upside, collaborating with your own staff, can be a very smart initiative to put in place, no matter how big or small your business is. It works for everyone if done the right way.

Get in touch to talk about how we can help you create the best strategy, tactics and tools for your Brand Employee Ambassador Program

brand ambassador

Are you missing simple digital opportunities

Are you like many businesses and are missing so many simple digital opportunities? Watch this video to see why it’s important and I share an example of a business that is losing sales by not doing one simple thing.

9/10 businesses dont see things from their customers perspective

How do you know if you are doing digital right? A digital review of audit is necessary if you want to get insights from a customers perspective.

Are you using digital to sell?

If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI’s and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. Ahhhh a boring but necessary evil of being in sales right?

So in this fast paced, ‘want it now’ world, how are you using digital in the sales process? Digital is a channel that is designed to help make life easier and more efficient so think about how you do just that. They are so many tools and this is just a small selection of tools I’ve used and found useful in the sales process. Obviously what you use will be dictates by your company and their policies but if you have a sales team then I suggest considering these and other tools to enhance your existing offering.

What should be in the salespersons initial arsenal?

  • Setting appointments: Setmore
  • Project Management: Trello
  • CRM: Asana
  • Video messaging: Eyejot
  • Proposals: Proposify
  • Leaning page: Instapages
  • Content: Canva

The less time your sales team spend on setting appointments, writing proposals and updating CRMs the more time they have in front of clients which means more $$ in your pocket. This is why investing in digital a good return for you, especially if you have multiple sales people.  Digital technology should be part of your sales team processes. If you are not using some of these tools, then you are missing out on sales due to inefficient and outdated sales practises. Imagine the value this adds if each salesperson made one extra sale per week or month just by having some additional time to see more customers. It makes perfect financial sense doesn’t it?

(I’ll be writing more about how social media can be used in the sales process in an upcoming blog)

To get your sales team more digitally savvy and working smarter, have a Digital Conversation with us http://www.digitalconversations.com.au/

 

What is a Digital Concierge QandA

I have been asked a lot of questions recently about what a Digital Concierge is and how businesses can use this service. So I created a video to answer some of your questions. Yours in Digital.

Tanya

Digital in recruitment – the new rules!

digital recruitment

Some say that recruiters are up there with car salesmen when it comes to outdated methods and hard sell tactics. I’ve mostly had positive experiences and know so really I’ve people in the industry so why do they get a bad wrap?

Perception is reality and unfortunately how many recruiters position themselves using digital doesn’t help their cause. What I see constantly is exactly the opposite of what they should be happening:

– reaching out to somone using Linked In only when you want to interview them for a role you are trying to fill
– posting job ad after job ad and thinking that’s going to engage a potential candidate
– writing articles that don’t offer a client or candidate any value at all
– no WIFM factor in the communication:  it should not be about you but your clients and candidates
– doing what every other recruiter in the country is doing and wondering why you don’t standout

Digital provides a massive opportunity for recruiters to create valuable and massive networks that are engaged and not just sit on a database. (More on databases in the next blog).  Using digital channels you can find, communicate and build relationships with clients and candidates Australia wide (or across the Globe if that’s your goal). You can join in with various communities, show your expertise, share your brand culture, find prospects, build long term relationships and have two way communication. There are so many under utilised digital tools that the recruitment industry has yet to tap into.

Digital has changed the way you should be doing business. If you don’t adapt you’ll start to lose more and more market share as your smart competitors win more of the business since they have invested the time and resources into developed strong digital arresting strategies and platforms for communication.

There is a local digital recruitment company doing digital well (I’m not naming names) but they aren’t hard to find as they are the ‘un-recruiters’ of the market and aren’t afraid of pushing the boundaries and leading with innovation and a new way of thinking. It’s refreshing and although they might not be everyone’s cup of tea they are authentic and the positive culture of the business is clear which I admire.

If you are in recruitment, then take an objective look at your digital visibility and how you are using digital to communicate with both clients and candidates. Chances are there is a lot of room for improvement.

And if you need a fresh perspective then start with a Digital Audit: http://www.digitalconversations.com.au/undercover-digital-reviews/

 

 

 

What role the C suite plays in the digital disruption of their company

The evolution of digital into business is not just the domain of your marketing and digital teams.

Innovation comes from the top. The C suite need to be on board and fully support the digital strategy and direction if the company. This needs to filter down to the middle management and the attitudes of your customer facing stuff. So as a C level exec, what can you do to ensure that your company is digitally savyy and wont get left behind.

  1. Share the vision with the entire company

Communicate the digital direction with everyone. Having all your staff understand what you want to achieve only benefits your company. You never know where opportunities present themselves and they can often come out of left field.

  1. Think wholistically

Digital should be an integral part of your business strategy- not an afterthought or an add on. If a clear digital strategy hasn’t been established you are already behind. I guarantee your competitors are all over it. In fact I will bet big bucks that they are.

  1. Get everyone involved

It doesn’t matter if they are your COO, your digital manger or the cleaner. Get your entire team involved and on board with the vision of what you are trying to achieve on your digital channels. Your staff are your internal influencers and the power thy have to leverage your brand is huge.

  1. Encourage an innovation culture

Put initiatives in place that foster intrapreneurs, outside the box thinking and ongoing education. Create special projects with rewards that include team members from different departments and with a reward worthy of putting on your CV. If your staff know the big bosses encourage and reward innovative thinking they are more likely to go the extra mile which adds hundreds of thousands in added productivity to your bottom line.

There are no excuses for the C level not driving & encouraging their teams to be digitally savvy and find innovative ways to improve efficiencies and enhance customer experiences. It’s a triple win with the outcomes being happier staff, customers and shareholders.

Clevel