Banning your staff from social media is the most ridiculous thing you can do!

I understand that many companies and managers think that social media is a massive time waster and unproductive distraction. Been there done that – we have all logged into our social media accounts while we are work. Banning from them using it doesn’t actually stop it (they can check on their smart phone). Putting strict policies in place is just ridiculous. Have you ever thought about using this to your advantage? Most of your employees already have their own online social networks & digital profile so how can you as a business, leverage these and work with your team to help you achieve goals and KPI’s?

But here is the BIG KICKER – it can actually add massive value if you use it correctly. So why is there value in social media? Here are 4 massively untapped opportunities that you need to consider ASAP

  1. Create a Brand Employee Advocacy Programs

Your staff are your biggest asset and by empowering them you can take advantage of their networks and digital profile. Making your employees your advocates is a massive untapped opportunity that costs little when done well but allows massive amplification of brand messages across new channels. The reach of your employees combined can easily span beyond your current brand reach and adds authenticity, trustworthiness and trust to the communication equation.

Sounds simple enough however before you jump in head first you need to make sure you implement an Employee Brand Advocacy Program the right way, or it will be doomed to failure. Take time & engage a specialist to put this in place.

  1. Use Social media & digital channels for prospecting

Social media is a great tool for getting to know your target audiences, understanding what they like & don’t like, what products they might be interested in, how they spend their free time and so much more. Their profiles actually create an ideal persona and you can get to know your prospects from afar. Being about to digitally stalk them (in a good way please) means you can find commonalities, ways to connect and get to know them much better than ever before.

  1. Actively use Social media for customer service

Don’t make the mistake of thinking social media is all one sided. It is not. Customers reach out on social media channels to get help, ask questions, make complaints and give praise and positive feedback. If you are on social media channels then take it further and encourage your customers to connect with you to provide additional service. They are a lot of ways this can be done so get creative and see the value in the engagement this can provide.

  1. Use Social media for internal team communication
    Social media is a hugely underutilised tool for internal communication. If you don’t have an intranet site then using different social channels for pure internal team communication can be cost effective (mostly free), productive and efficient ways to engage and connect your teams from multiple locations.

There is massive value for your business in harnessing the power of social media. So think 2,3 or 4 times before you ban your staff from your using social media. You could be cutting your nose off to spite your face!

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If you need expert advice with any of these areas, start the digital conversation with me (we specialise in just this)

What’s ahead for Facebook – this is there 10 year plan

We know Mark Z likes to keep it fresh and keep us guessing on what will be the new focuses for Facebook and the new features have been developed based on demand from us, the people that use it.

At the F8 Developer Conference in San Francisco, Facebook have announced what the next 10 years is going to look like for them. Not surprising to see connectivity, AI and virtual reality predictably getting a big focus and video remains very strong as you would’ve noticed recently if you are looking at the analytics from your direct video posts on your Facebook page. The focus on VR is not surprising given that Facebook acquired Oculus last year.

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A few new features you will soon see are:

  • Video profile images
  • Extending the functionality of the Save button, making it similar to the Pocket app
  • Adding a new Rights Manager tool to combat freebooting (people re uploading video and claiming it as their own)
  • Text sharing feature that enables you to share highlighted text

Another change that sounds pretty cool that was mentioned late last year is the introduction of Facebook M. With digital assistants like Siri and Cortana already widely used, Facebook is going to introduce Facebook M which is a Messenger-based digital assistant that is a digital/human hybrid.

I am most excited about the new video profile feature that’ll make it easier to upload video direct from other video tools like Vine & Boomerang.

Love it or hate it, at least Facebook are developing their product to remain relevant to their audience and listen to what their users want (unlike LinkedIn and Twitter).

How to send a personalised LinkedIn invite from your phone

If you are like me and use LinkedIn to connect and educate your audience, one of the biggest frustrations I have is not being able to send a personalised connection from my phone. Well I have just discovered a quick hack for you on how you can send personalised LinkedIn invites from your mobile (because it is bad form to send one using the terrible template they provide).

You can do it in 4 easy steps:

  1. Find the person you want to connect with

LIconnect2. Click the dropdown in the upper right corner (where the 3 dots are)

3. Select Personalise Invite

LIconnect2

  1. Then select personalised invite

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4. Write your personalised invitation and send

Abracadabra! You have now sent a personalised connection request from your phone. Wont that make life easier….

 

 

Use your emojination

I love emoji’s and they are fast becoming part of our everyday vocabulary. Businesses can take advantage of this trend and use your ’emojination’ (pun intended) to create your own unique language to communicate with your audience. I’m sure you will love this short video tutorial on using emojis, just like I did.
Emoji video

There’s a social specialist on every corner!!

As a digital strategist and chief of digital experiences I immerse myself in the world of digital every single day. After many years working in all facets of the industry I consider my ‘bullshit radar’ highly tuned.

But lately it seems every second person is a so called ‘social media expert’. No one can claim to know everything in this fast paced ever evolving industry. If they do, then run a mile. As much as I tell my hubby I know everything (and yes I’m perfect) J I know very well I do not and on a professional level I do not pretend to know everything either. No matter what you level of knowledge in any industry you should be constantly learning and updating your skills.  And doing a one day course does not quality you to be an expert. I met a man at a networking last year who worked in a totally unrelated industry but proceeded to tell me he was an expert because he’d helped his mate Bob so he was qualified to help other unsuspecting business owners with no experience whatsoever.  Cowboy alert!

My pet peeve is people proclaiming that if you did ‘x’ you will double your sales, or triple your followers or have leads literally pouring in the door.  I have seen some outrageous claims that gullible and unsuspected business owners fall for. It just makes me angry when dodgy operators with fancy landing pages, fool unsuspecting business owners that believe their outrageous claims.

There are some well respected and very talented digital marketers out there, so follow them on their networks, get to know them virtually, ask questions, interact and talk to industry professionals before engaging someone that claims they can transform your business overnight (because they cannot).

TRUTH
There is no quick fix that can miraculously transform your business overnight – digital or traditional.

Digital is no different to anything else in your business. Like a plant you have to feed it (invest time & resources), trim it back (tweak & make changes) and nurture it (be realistic in your expectations) as it grows stronger and stronger and can finally stand on its own two feet.

Beware of dodgy claims: If it sounds too good to be true it IS.

I met a guy at a networking breakfast last year who when he rudely interrupted a conversation I was having with another person, claimed that we should talk more as his search & video company could have me number 1 on Google within the month. I called Bullshit and did not return his calls.

Implementation and action are key

Fact: If you don’t do the work you won’t make progress! Do you think you are going to lose weight if you eat KFC & Maccas and don’t exercise but because you have some magic pill so the weight will fall off you. Please!!  You can have a strategy but if you don’t put this into action then it is a waste of time and money. And the excuse of not having time, is exactly that. If it is important you will make time, even if it one tactic or task a week, that is progress.

Work with suppliers that have a good wholistic understand of how the pieces fit together and most importantly, what are the best tools and channels for your business. Ask questions and look at their experience. If they are genuine they will have no issue with answering questions, talking about their work, offering insights and giving you genuine testimonials.