Automatically schedule your blogs with a click of a button

Everyone knows I love my digital tools – anything that saves me time and makes life easier is a good thing.

I recently discovered MissingLett_r. If you have a blog it creates a unique social marketing campaign, spread out over a year, minutes after you publish your next blog post.

To use it you just register your blog’s RSS feed and you’re done! When you publish a new article they automatically notify you with a personalised social marketing campaign for it. All you have to do is review and then approve it! Yes it really is that easy. Saves you have to then go and create & schedule content for your social media channels.

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Always a believer if you find a great product, then share it, I spoke to CEO and founder of Missinglett_r, Benjamin Dell and asked him 3 quick questions about the new service:

Where did the idea come from?

I also run a web development agency. Through that, we started noticing a trend amongst our clients that blogged. In essence, they weren’t really doing it very effectively. Some would share their new blog posts on Twitter and other social networks once (typically the day it was published), very few would remember to share it again and almost none would have a systematic plan in place to share the article over a sustained period of time. We knew there had to be a better way. Missinglettr was born at that point.

What types of businesses are using it?

We’re finding all sorts of businesses using missinglettr. From the individual at home that’s focused on building their personal brand, through to serious companies looking to extend their reach. We also work with social marketing agencies who are looking for new ways to add value to their own customers.

What’s next for Missinglett_r – world domination?

Always! But whilst we’re biding our time (and no doubt, stroking a cat with an evil glint in our eye), we’re super focused on a couple of key areas. In the short term, you can expect to see additional social networks added, as well as improved scheduling flexibility and ways in which you can better brand the content that we create for you.

This is a great tool for building your automatically building your content calender so you have a pipeline of great content being shared. They have a free plan to connect one social channel or pay $10 a month and join several. Money well spent I say.

Find it here:


Add some sparkle to your digital personality

As a business it is important to show a personality that reflects the brand culture. Remember you are doing business with people so a human and relatable element to what you do is vital for success.

You can add a little bit of sparkle to your digital personality. Even in the most traditional business types there is no room for drab or boring. People want to do business with people they like and can relate to. Boring does not cut it anymore!

It is possible to mix fun & personality with business and this the best place to do this is in your language and content on your digital channels, starting with your website.  The words and language you use should reflect what you do. I have so many conversations with businesses who tell me one thing but their story does not even remotely be seen on their website. There is a total disconnect!

The other key area is in the content you create. Social media, blogs, video, podcasts, Fact Sheets, whatever the format or channel, you ca add your own touch of sparkle or personality to it.

Who does this well?  Brands and people that don’t apologise for being who they are but celebrate their uniqueness. Think Gary van Der Chuck, Marie Forleo, Michelle Bridges, Black Milk Clothing, Air BnB, Uber & Boost Juice. They are not afraid to be a little quirky, outside the norm and prefer authenticity to perfection and their audiences LOVE them for it.

Here are some tips to help you add some sparkle to your digital personality:

  • Be authentically you –authenticity is a vital component of great digital content. It is why the most successful companies are where they are. Their customers relate to them on their level and even though they might not be perfect, they are authentic.
  • Don’t pretend, be fake or try and be someone you are not – I love Oprah but I am not going to copy her style or try to be someone I am not. People can see through fake!
  • Don’t apologise for being who you are – not everyone will like you and that is OK. You can choose to do business with people you like spending time with. Life is too short to have to deal with people who don’t appreciate you
  • Use different formats & channels – try video, podcasts, fun meme’s or cartoons. Find what works for you, your personality and your audience. Mix it up, test it and refine.
  • Share your story – we all have a unique story to share. Your About Us page should reflect this and doesn’t need to take the same format as every other page out there

Digital doesn’t have to be boring. In fact being boring and highly polished will probably work against you in this personalised fast pace world we live in. Don’t be afraid to add a bit of sparkle and remember to always be you.

My personal mantra is ‘Never let anyone dull your sparkle’


We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective.

One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know how to get somewhere if you don’t know exactly where you are where you want to get to.

Almost one quarter of the world spends their time online shopping, on social networks, job hunting, making online purchases, researching and more. With an expected 3 billion people online in the next 12-18 months how do you plan to communicate with them and more importantly how are you going to leverage this with your traditional marketing

What marketing messages are you communicating to your target demographic and are you missing opportunities to connect and engage with them?  You cannot continue to do business the way you have been for last 20 years due to the business landscape being hugely different. The consumer journey is vastly different than 10, 5 even 1 year ago. There is extreme overload in the race to reach consumers with our messages so being smarter about how we approach our marketing is the only choice.

Your consumers are engaging with traditional and digital marketing in different ways. Traditional is a mass media and reaches large numbers of people and digital then converts them. So being across both platforms, and more importantly, have a synergy of message across both is vital. For example: If you advertise a sale in a print ad ensure you have it advertised on your home page to create that synergy across platform. Same message, different channel but the customer doesn’t get a disconnnection with the message you are trying to deliver.  Pretty simple stuff when you think about it.

By creating a tradigital strategy you can clearly articulate your objectives, target markets, communication channels, make clear action plans with timelines and implement tactics that engage with your audience.  Having a clear plan and focus is vital to achieving cut through and getting your customers attention.

Stop procrastinating and start putting those plans in action so you can start to see more effective results for your marketing investment.

We are living in a tradigital world.  People haven’t changed but how you have reached them has.

tradigital blog

Digital Marketing Tip – Why the L word is so important

Do you know what L word I am referring to? It’s Leverage. Leveraging your marketing and taking a tradigital approach will get you better marketing results. Get some more insights in this Vlog.


Where do I start with digital?

What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules.

  • Keep it simple – you don’t have to spend a fortune or create fancy overcomplicated websites, CRM’s or other digital platforms. Keep it sample and start with the basics
  • How does your audience want to communicate with you? Just because you friend does Facebooks ads for their business, doesn’t mean it is right for you or your audience. Before deciding on what you need, find out where your customers are and communicate with them on those platforms
  • Do one thing at a time – you cannot launch and actively manage a heap of different digital platforms and social media all at once. Do one thing at a time. Start with building a solid website that is user friendly, easy to navigate and makes it easy for your customers to interact with you. Then look at what you need from there
  • Take a phased approach – This relates to the question above. You can’t do everything at once so set priorities and take a phased approach to implementation.

Don’t let the digital world overwhelm you. And if all else, fails just breath and reboot!