5 digital myths exposed

You will hear all stories of claims and stories about digital and I am going to dispel 5 of those myths for you.

1. If you are told that someone can get you to page 1 in google in one month run a mile and beware of promises like this.
2. You are going to get to get huge numbers to your digital channels for free overnight
3. Having a few hundred likes on your Facebook page does not make you an expert qualified to teach others
4. Beware of overseas search companies
5. You have to be on 5 social media channels

Watch the video to get your answers.

Advertisements

How answering your email can increase your sales

One thing that always baffles me us why businesses spend thousands of dollars on advertising then can’t even answer a customer enquiry via email. Why, why, why??

This makes absolutely NO sense. These are the businesses that complain that their ad campaigns didn’t work when it actual fact the received leads and traffic that the business didn’t convert because they didn’t do the simplest thing and answer the customer enquiry.

Digital advertising Rule 101 – answer customer queries. If someone is taking the time to email you they are genuinely interested in buying your product. Answer them!! Promptly!!

email-marketing

This one simple thing can add thousands of dollars in sales to your bottom line each year. It baffles me why so many businesses ignore email queries. Someone please explain it to me? If someone walked into your store and asked about a product would you ignore them? I don’t think so. So why do you treat them differently online?

I experience this every single day and it baffles me constantly.  And guess what, when someone doesn’t respond I wipe them forever and buy from the competitor. So you’ve not just lost this sale but future sales as well. Pretty damn stupid marketing tactic if you ask me.

Don’t be dumb. Respond to your emails and watch your sales increase.