Human to Human Marketing

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human.  People haven’t changed but the way we need to communicate to them has

The concept of H2H has been explored by Bryan Kramer. He believes that the lines are so far blurred now between the two marketing segments that it’s hard to differentiate between the two therefor we  need to think like the consumers we are, putting ourselves in the mindset of the buyer instead of trying to speak such an intensely sophisticated language full of acronyms and big words.

Our conversations on digital are typically one to many which is why creating personal relevant experiences is more important than ever. Bryan breaks it down into simplistic terms:

People have emotions.
People want to be a part of something bigger than themselves.
People want to feel something.
People want to be included.
People want to understand

So when you are thinking about creating content for your digital & social channels remember you are doing business with people just like you. Genuine communication shouldn’t be complicated. That’s human to human. That is #H2H.


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The 1% strategy

As high achievers, entrepreneurs and busy corporates we are often goal focused right? What are our goals & milestones for the week, month or year? How do we get there? Where do we start? It often seems overwhelming and like everything in life, if it’s too hard, then we often give up or choose an easier path.

I have discovered a new strategy and way of thinking that I am applying to business and life in general. It is called the 1% strategy. It is very simple and just wanting to improve by 1% each day, month or year, depending on the goal. Breaking it down feels more achievable and realistic but adds up over time.

Relate this back to your digital strategy or education and measure it weekly to see the results. This could be as simple as:

  • Adding 1% off new fans on Facebook or Twitter
  • Add 1% of newsletter subscribers a day to build your database
  • Increasing engagement levels of your Linked in posts by 1% each week
  • Increasing website visitors by 1% each day
  • Increasing ecommerce store sales by 1% a day

And of course each 1% increases your base so the 1% actually gets bigger each week.

So rather than getting overwhelmed with the big picture break down your goals using the 1% strategy and see what difference it makes to your mindset and results.

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective.

One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know how to get somewhere if you don’t know exactly where you are where you want to get to.

Almost one quarter of the world spends their time online shopping, on social networks, job hunting, making online purchases, researching and more. With an expected 3 billion people online in the next 12-18 months how do you plan to communicate with them and more importantly how are you going to leverage this with your traditional marketing

What marketing messages are you communicating to your target demographic and are you missing opportunities to connect and engage with them?  You cannot continue to do business the way you have been for last 20 years due to the business landscape being hugely different. The consumer journey is vastly different than 10, 5 even 1 year ago. There is extreme overload in the race to reach consumers with our messages so being smarter about how we approach our marketing is the only choice.

Your consumers are engaging with traditional and digital marketing in different ways. Traditional is a mass media and reaches large numbers of people and digital then converts them. So being across both platforms, and more importantly, have a synergy of message across both is vital. For example: If you advertise a sale in a print ad ensure you have it advertised on your home page to create that synergy across platform. Same message, different channel but the customer doesn’t get a disconnnection with the message you are trying to deliver.  Pretty simple stuff when you think about it.

By creating a tradigital strategy you can clearly articulate your objectives, target markets, communication channels, make clear action plans with timelines and implement tactics that engage with your audience.  Having a clear plan and focus is vital to achieving cut through and getting your customers attention.

Stop procrastinating and start putting those plans in action so you can start to see more effective results for your marketing investment.

We are living in a tradigital world.  People haven’t changed but how you have reached them has.

tradigital blog

Digital Marketing Tip – Why the L word is so important

Do you know what L word I am referring to? It’s Leverage. Leveraging your marketing and taking a tradigital approach will get you better marketing results. Get some more insights in this Vlog.


Instagram Vs Facebook: Which is more engaging?

GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author

The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the digital age.

Although both providing a social service, Facebook and Instagram have been designed to serve very different purposes. So which social media craze is proving more engaging?

From a marketing perspective, Instagram has been labelled as ‘the best platform for marketers to connect with consumers’. This attraction comes from Instagram’s simplified photo/video upload feature that allows brands to connect directly with their intended audience in small, creative bursts. In comparison to Facebook, Instagram gets straight to the point, rather than producing a mixed feed of statuses, photos, videos and page sharing that can allow brand updates to be lost in the crowd.

Facebook’s engagement is within the variety of content it provides, however research has shown that the popularity of Facebook and Instagram might differ between age brackets. In a recent study of teenagers, Facebook has fallen to the third most used social network (45%) behind Instagram (76%) and Twitter. A further study has also shown 38% of teens note Instagram as their favourite marketing channel.

Despite Facebook continuing to dominate people’s daily average internet use with 1.35 billion active monthly users, Instagram’s easy-to-use features and simplified video and image feed, created only from users you want to follow, could be the new tool to engage with consumers, socialites and photography lovers alike. The social network grows by one user per every second, making it one of the fastest growing channels that has proved in recent years to engage a wider audience.

Who gets your vote?