Banning your staff from social media is the most ridiculous thing you can do!

I understand that many companies and managers think that social media is a massive time waster and unproductive distraction. Been there done that – we have all logged into our social media accounts while we are work. Banning from them using it doesn’t actually stop it (they can check on their smart phone). Putting strict policies in place is just ridiculous. Have you ever thought about using this to your advantage? Most of your employees already have their own online social networks & digital profile so how can you as a business, leverage these and work with your team to help you achieve goals and KPI’s?

But here is the BIG KICKER – it can actually add massive value if you use it correctly. So why is there value in social media? Here are 4 massively untapped opportunities that you need to consider ASAP

  1. Create a Brand Employee Advocacy Programs

Your staff are your biggest asset and by empowering them you can take advantage of their networks and digital profile. Making your employees your advocates is a massive untapped opportunity that costs little when done well but allows massive amplification of brand messages across new channels. The reach of your employees combined can easily span beyond your current brand reach and adds authenticity, trustworthiness and trust to the communication equation.

Sounds simple enough however before you jump in head first you need to make sure you implement an Employee Brand Advocacy Program the right way, or it will be doomed to failure. Take time & engage a specialist to put this in place.

  1. Use Social media & digital channels for prospecting

Social media is a great tool for getting to know your target audiences, understanding what they like & don’t like, what products they might be interested in, how they spend their free time and so much more. Their profiles actually create an ideal persona and you can get to know your prospects from afar. Being about to digitally stalk them (in a good way please) means you can find commonalities, ways to connect and get to know them much better than ever before.

  1. Actively use Social media for customer service

Don’t make the mistake of thinking social media is all one sided. It is not. Customers reach out on social media channels to get help, ask questions, make complaints and give praise and positive feedback. If you are on social media channels then take it further and encourage your customers to connect with you to provide additional service. They are a lot of ways this can be done so get creative and see the value in the engagement this can provide.

  1. Use Social media for internal team communication
    Social media is a hugely underutilised tool for internal communication. If you don’t have an intranet site then using different social channels for pure internal team communication can be cost effective (mostly free), productive and efficient ways to engage and connect your teams from multiple locations.

There is massive value for your business in harnessing the power of social media. So think 2,3 or 4 times before you ban your staff from your using social media. You could be cutting your nose off to spite your face!

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If you need expert advice with any of these areas, start the digital conversation with me (we specialise in just this)

How to send a personalised LinkedIn invite from your phone

If you are like me and use LinkedIn to connect and educate your audience, one of the biggest frustrations I have is not being able to send a personalised connection from my phone. Well I have just discovered a quick hack for you on how you can send personalised LinkedIn invites from your mobile (because it is bad form to send one using the terrible template they provide).

You can do it in 4 easy steps:

  1. Find the person you want to connect with

LIconnect2. Click the dropdown in the upper right corner (where the 3 dots are)

3. Select Personalise Invite

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  1. Then select personalised invite

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4. Write your personalised invitation and send

Abracadabra! You have now sent a personalised connection request from your phone. Wont that make life easier….

 

 

Add some sparkle to your digital personality

As a business it is important to show a personality that reflects the brand culture. Remember you are doing business with people so a human and relatable element to what you do is vital for success.

You can add a little bit of sparkle to your digital personality. Even in the most traditional business types there is no room for drab or boring. People want to do business with people they like and can relate to. Boring does not cut it anymore!

It is possible to mix fun & personality with business and this the best place to do this is in your language and content on your digital channels, starting with your website.  The words and language you use should reflect what you do. I have so many conversations with businesses who tell me one thing but their story does not even remotely be seen on their website. There is a total disconnect!

The other key area is in the content you create. Social media, blogs, video, podcasts, Fact Sheets, whatever the format or channel, you ca add your own touch of sparkle or personality to it.

Who does this well?  Brands and people that don’t apologise for being who they are but celebrate their uniqueness. Think Gary van Der Chuck, Marie Forleo, Michelle Bridges, Black Milk Clothing, Air BnB, Uber & Boost Juice. They are not afraid to be a little quirky, outside the norm and prefer authenticity to perfection and their audiences LOVE them for it.

Here are some tips to help you add some sparkle to your digital personality:

  • Be authentically you –authenticity is a vital component of great digital content. It is why the most successful companies are where they are. Their customers relate to them on their level and even though they might not be perfect, they are authentic.
  • Don’t pretend, be fake or try and be someone you are not – I love Oprah but I am not going to copy her style or try to be someone I am not. People can see through fake!
  • Don’t apologise for being who you are – not everyone will like you and that is OK. You can choose to do business with people you like spending time with. Life is too short to have to deal with people who don’t appreciate you
  • Use different formats & channels – try video, podcasts, fun meme’s or cartoons. Find what works for you, your personality and your audience. Mix it up, test it and refine.
  • Share your story – we all have a unique story to share. Your About Us page should reflect this and doesn’t need to take the same format as every other page out there

Digital doesn’t have to be boring. In fact being boring and highly polished will probably work against you in this personalised fast pace world we live in. Don’t be afraid to add a bit of sparkle and remember to always be you.

My personal mantra is ‘Never let anyone dull your sparkle’

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What is a Digital Concierge QandA

I have been asked a lot of questions recently about what a Digital Concierge is and how businesses can use this service. So I created a video to answer some of your questions. Yours in Digital.

Tanya

Storify – another free digital tool

There are thoustands of free digital tools you can use in your business. Here is a sneak peak about just one of the 21 Free Digital Tools which is available in a free download from our homepage. If you have multiple social media channels and need to curate content, then you will love Storify.

5 digital myths exposed

You will hear all stories of claims and stories about digital and I am going to dispel 5 of those myths for you.

1. If you are told that someone can get you to page 1 in google in one month run a mile and beware of promises like this.
2. You are going to get to get huge numbers to your digital channels for free overnight
3. Having a few hundred likes on your Facebook page does not make you an expert qualified to teach others
4. Beware of overseas search companies
5. You have to be on 5 social media channels

Watch the video to get your answers.