The Future of Australian Jobs in the Disruptive Age

We’re transitioning into the ‘knowledge economy’. Digital is disrupting industries and industries are disrupting themselves. Technological innovations and machine automation are transforming the very fabric of our workforce.

irecruit blog image

This is what everyone is saying about Australia’s future, but what does it actually mean?
Pay attention to the media and you’ll be bombarded with all of these buzz-terms. With so much noise, it can be hard to paint a clear picture of what the future has in store for Australia. Let’s summarise and point you in the right direction.

What is a knowledge economy?
It’s an economy driven and shaped by ideas. Leading the way is innovation. New ways to deal with old, current, and future problems are developed and these solutions are sold in one form or another for profit. Both the public and commercial sectors participate, and the often intangible intellectual skills and knowledge become the commodity.

So, instead of manufacturing cars, we’re manufacturing ideas – intellectual property.

Why does Australia need to transition to a knowledge economy?
We don’t make cars. In fact, we don’t make much of anything at a scale that can sustain Australia’s economic growth. We’ve also heard it a thousand times – the mining boom is over.

With traditionally tangible products becoming less valuable, Australia needs to to find value in its most widely available, yet currently most underused resource – brains!

Jobs – what will they look like in this crazy new economy?
On the whole, exactly the same. It’s where these jobs will be that will change. You can simplify what this will look like to some degree. Automation means less ‘traditional’ jobs on offer for everyone – neither blue collar or white collar are spared.

At the forefront of new and expanding job markets are the people with the brains – the scientists, the programmers, and the technical wizards. They are the ones who design the machines for assembly lines, who develop artificial intelligence to do the job of your amenable accountant and your local lawyer. They’re the ones with all of that lucrative knowledge tucked away, ready to be sold for a profit.

It’s the service industry that picks up the slack. Hospitality, tourism, and sales are where the next job boom will occur. In fact, these three industries – along with healthcare and social services – are tipped to see the largest growth of new employment over the next five years.

What’s the one thing I need to remain a valuable employee in this disrupted world?
The one single thing? Fortunately, it’s the one thing we all possess at some level or another – creativity.

No matter where you work, no matter what your role is, it’s creativity that will make you a truly valuable asset.

Technology is already taking care of the menial tasks such as counting, pushing buttons, and driving. These technological disruptions are set to continue as the knowledge economy picks up pace.

Thinking outside the box and creative problem solving is what will set you apart. Every business within every industry will need more creativity. Whether it’s taking a creative approach to customer service, developing the next creative billion dollar time-saving gadget, or even becoming that creative storyteller you’ve always dreamed of – it’s our creativity that the machines can’t take away from us. At least… not yet anyway.

This article was written by Simon Conibear from iRecruit Australia.

Image source:

Digital in recruitment – the new rules!

digital recruitment

Some say that recruiters are up there with car salesmen when it comes to outdated methods and hard sell tactics. I’ve mostly had positive experiences and know so really I’ve people in the industry so why do they get a bad wrap?

Perception is reality and unfortunately how many recruiters position themselves using digital doesn’t help their cause. What I see constantly is exactly the opposite of what they should be happening:

– reaching out to somone using Linked In only when you want to interview them for a role you are trying to fill
– posting job ad after job ad and thinking that’s going to engage a potential candidate
– writing articles that don’t offer a client or candidate any value at all
– no WIFM factor in the communication:  it should not be about you but your clients and candidates
– doing what every other recruiter in the country is doing and wondering why you don’t standout

Digital provides a massive opportunity for recruiters to create valuable and massive networks that are engaged and not just sit on a database. (More on databases in the next blog).  Using digital channels you can find, communicate and build relationships with clients and candidates Australia wide (or across the Globe if that’s your goal). You can join in with various communities, show your expertise, share your brand culture, find prospects, build long term relationships and have two way communication. There are so many under utilised digital tools that the recruitment industry has yet to tap into.

Digital has changed the way you should be doing business. If you don’t adapt you’ll start to lose more and more market share as your smart competitors win more of the business since they have invested the time and resources into developed strong digital arresting strategies and platforms for communication.

There is a local digital recruitment company doing digital well (I’m not naming names) but they aren’t hard to find as they are the ‘un-recruiters’ of the market and aren’t afraid of pushing the boundaries and leading with innovation and a new way of thinking. It’s refreshing and although they might not be everyone’s cup of tea they are authentic and the positive culture of the business is clear which I admire.

If you are in recruitment, then take an objective look at your digital visibility and how you are using digital to communicate with both clients and candidates. Chances are there is a lot of room for improvement.

And if you need a fresh perspective then start with a Digital Audit: