The Future of Australian Jobs in the Disruptive Age

We’re transitioning into the ‘knowledge economy’. Digital is disrupting industries and industries are disrupting themselves. Technological innovations and machine automation are transforming the very fabric of our workforce.

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This is what everyone is saying about Australia’s future, but what does it actually mean?
Pay attention to the media and you’ll be bombarded with all of these buzz-terms. With so much noise, it can be hard to paint a clear picture of what the future has in store for Australia. Let’s summarise and point you in the right direction.

What is a knowledge economy?
It’s an economy driven and shaped by ideas. Leading the way is innovation. New ways to deal with old, current, and future problems are developed and these solutions are sold in one form or another for profit. Both the public and commercial sectors participate, and the often intangible intellectual skills and knowledge become the commodity.

So, instead of manufacturing cars, we’re manufacturing ideas – intellectual property.

Why does Australia need to transition to a knowledge economy?
We don’t make cars. In fact, we don’t make much of anything at a scale that can sustain Australia’s economic growth. We’ve also heard it a thousand times – the mining boom is over.

With traditionally tangible products becoming less valuable, Australia needs to to find value in its most widely available, yet currently most underused resource – brains!

Jobs – what will they look like in this crazy new economy?
On the whole, exactly the same. It’s where these jobs will be that will change. You can simplify what this will look like to some degree. Automation means less ‘traditional’ jobs on offer for everyone – neither blue collar or white collar are spared.

At the forefront of new and expanding job markets are the people with the brains – the scientists, the programmers, and the technical wizards. They are the ones who design the machines for assembly lines, who develop artificial intelligence to do the job of your amenable accountant and your local lawyer. They’re the ones with all of that lucrative knowledge tucked away, ready to be sold for a profit.

It’s the service industry that picks up the slack. Hospitality, tourism, and sales are where the next job boom will occur. In fact, these three industries – along with healthcare and social services – are tipped to see the largest growth of new employment over the next five years.

What’s the one thing I need to remain a valuable employee in this disrupted world?
The one single thing? Fortunately, it’s the one thing we all possess at some level or another – creativity.

No matter where you work, no matter what your role is, it’s creativity that will make you a truly valuable asset.

Technology is already taking care of the menial tasks such as counting, pushing buttons, and driving. These technological disruptions are set to continue as the knowledge economy picks up pace.

Thinking outside the box and creative problem solving is what will set you apart. Every business within every industry will need more creativity. Whether it’s taking a creative approach to customer service, developing the next creative billion dollar time-saving gadget, or even becoming that creative storyteller you’ve always dreamed of – it’s our creativity that the machines can’t take away from us. At least… not yet anyway.

This article was written by Simon Conibear from iRecruit Australia.

Image source: associationsnow.com

My digital life – 10 years later….

Having had a chance to take a much needed break at Xmas, I started thinking about how to make my days more efficient come January. To start with I needed to think about the way my current day is structured and what tools and channels I use to complete the many tasks on my To Do list.  This got me thinking how vastly different my personal and work life is from 10 years ago.

10 years ago…..

  • I didn’t have a smart phone
  • I didn’t have my smart phone docked beside my bed
  • I didn’t check my emails and Facebook before I even left the bed
  • I don’t eat breakfast while checking my social media
  • I didn’t have access to so many free digital tools
  • I wasn’t on Google 100 times a day
  • I didn’t freak out I Ieft my phone for 10 minutes
  • I didn’t get hundreds of emails every day
  • I didn’t shop online
  • I rarely used Ebay or Paypal
  • I didn’t book cinema tickets online
  • I didn’t bank online
  • I’d never heard of emoji’s
  • I wasn’t accessible 24 hours a day

Think about how you use technology and how that is changing every year. In the next 10 years this is going to be hugely different again. The Internet of Things will mean everything is interconnected.

Corning give you a glimpse into life in 2015 here:

 

10 Commandments of Digital

10 commandments

  1. Thou shalt use technology to thy advantage and not for the sake of it
  2. Thou shalt leverage marketing opportunities across many digital channels
  3. Thou shalt start with the basics then move to more advanced technology
  4. Thous shalt always think of the customers needs when designed digital platforms
  5. Thou shalt measure results & metrics
  6. Thou shalt trial and tweak to refine your offering
  7. Thou shalt seek advice and outsource to experts
  8. Thou shalt use the many free digital tools available to be more effective
  9. Thou shalt educate myself on my options and new innovations
  10. Thou shalt understand that I must be using digital technology or I will get left behind

How Digital Influences Your Retail Store’s Sales

digitalshopping

Retailers have long known that the traditional shopper environment is changing and they need to evolve or die. The merging of online and offline channels has meant changing consumer shopping habits in store. A recent study by Digital, uncovers how consumers use of mobile technology is affecting their in-store purchases.

I’m an avid online and offline shopper, but I sometimes feel like no one is getting the basics right and speaking to me in the same language across all channels. I can just as easily buy a dress online without leaving my home as I can at the local shopping centre. My chosen channel depends on what I am purchasing, how much time I have available, urgency of purchase, weather and lifestyle in that moment.

According to Deloitte, online interactions with brands influence 36 cents of every dollar spent in retail stores. By the end of the year, that number will reach 50%.

Contrary to what you might expect, consumers using digital devices during the “path to purchase” are 40% more likely to actually buy something than those who don’t. Digital interaction also affects store traffic, customer spending and loyalty:

  • 84% of in-store shoppers use their computers or mobile devices either before or while visiting the store (often referred to as webrooming or showrooming).
  • 22% of respondents said they spend more as a result of digital interactions. On average, 25% more than they planned to when they began shopping.
  • 75% of respondents said product information they see on social media affects their shopping behaviours and makes them more loyal to a brand.

I am an advocate of tradigital marketing and urge retailers to stop thinking of online and offline interactions as two different worlds. Instead, think of each time you interact with a customer, whether it’s online or in-store, as a chance to build a relationship with them, tell them more about your brand, encourage purchasing and enhance their loyalty.

Study by Deloitte Digital, The New Digital Divide