When you mention the words ‘social media’ most people think of using Facebook to share with friends and perhaps using Linked In to sell to customers. Very rarely is it being used internally to engage our most customers – our staff. If you work for a large company you might remember the days of the intranet (or still use one). Social media can be used in the same way, as a tool to communicate with your staff.
Before you go nuts setting up a Facebook page remember a few fundamentals.
Set up a closed Facebook page and invite staff to join – you don’t want just anyone to see or access
Establish ground rules for how it’s used – it is vital to have very clear ground rules about what types of things can be shared which brings me to point 3
You must, must, must have a social media policy in place before you launch it – without having a clear policy I would not launch an internal social platform
Establish one or two staff advocates – get a couple of popular staff to be advocates of your internal Facebook page. This will help encourage other staff to use it. Advocates will be key to usage and engagement
Senior management needs to support and use it – it’s not a platform for staff to whine about and make complaints. You want your C suite and management team to active on here too. This is not just for staff.
Encourage positive sharing. – wins, good deeds, birthdays, special occasions, positive PR
So when you think about social media within your business, it doesn’t just apply to customer facing platforms. It can be a cost effective and efficient way to communicate with your staff (if done right)
The evolution of digital into business is not just the domain of your marketing and digital teams.
Innovation comes from the top. The C suite need to be on board and fully support the digital strategy and direction if the company. This needs to filter down to the middle management and the attitudes of your customer facing stuff. So as a C level exec, what can you do to ensure that your company is digitally savyy and wont get left behind.
Share the vision with the entire company
Communicate the digital direction with everyone. Having all your staff understand what you want to achieve only benefits your company. You never know where opportunities present themselves and they can often come out of left field.
Digital should be an integral part of your business strategy- not an afterthought or an add on. If a clear digital strategy hasn’t been established you are already behind. I guarantee your competitors are all over it. In fact I will bet big bucks that they are.
Get everyone involved
It doesn’t matter if they are your COO, your digital manger or the cleaner. Get your entire team involved and on board with the vision of what you are trying to achieve on your digital channels. Your staff are your internal influencers and the power thy have to leverage your brand is huge.
Encourage an innovation culture
Put initiatives in place that foster intrapreneurs, outside the box thinking and ongoing education. Create special projects with rewards that include team members from different departments and with a reward worthy of putting on your CV. If your staff know the big bosses encourage and reward innovative thinking they are more likely to go the extra mile which adds hundreds of thousands in added productivity to your bottom line.
There are no excuses for the C level not driving & encouraging their teams to be digitally savvy and find innovative ways to improve efficiencies and enhance customer experiences. It’s a triple win with the outcomes being happier staff, customers and shareholders.
Talk Space is a great company I literally stumbled across while they were doing a pop up near Flatiron Building in New York. They aren’t against social media and in fact many of their employees use it, however they offer a unique service that offers therapy for people who are dependant on Social media to function. No I am not joking! This company exists to serve a real issue, born from our growing dependence on the digital world.
Research has shown that use of social media is associated with negative body image, eating disorders, depression, drives cyber bullying and can negatively impact anxiety levels and relationships (how many people liked my post) J
Talk Space is tackling the problem head on and offer a 12 week program founded on evidence based treatment practises that address a range of mental health issues that Social media is associated with.
As a big user of social media I think it is great that there is support for people who need it but it is also sad that some people put so much emphasis on their self worth through putting so much value on the number of likes or friends they have. I wonder if these people had low self esteem before using social media?
Uniqlo is known for its innovative clothing using technologies to bring more warmth, more lightness, better design & comfort. So it stands to reason that they integrate digital technology into their stores. Their flagship 5th Ave New York store features digital signage throughout and the digital elements suit the brand’s culture and store environment unlike many stores which think that just sticking a digital screen on a wall is all you need to do. #fail
The content Uniqlo have on the screens is on brand and makes sense for their brand. As a company that is committed to the community and is socially responsible the messages are not all about driving sales but sharing the brand messages which it does very well. Coming from an avid shopper and connoisseur of great instore environments, I congratulate Uniqlo their successful integration using digital to enhance not just as an add on. It was a pleasure shopping with you (even if my credit card doesnt agree with me).