What’s ahead for Facebook – this is there 10 year plan

We know Mark Z likes to keep it fresh and keep us guessing on what will be the new focuses for Facebook and the new features have been developed based on demand from us, the people that use it.

At the F8 Developer Conference in San Francisco, Facebook have announced what the next 10 years is going to look like for them. Not surprising to see connectivity, AI and virtual reality predictably getting a big focus and video remains very strong as you would’ve noticed recently if you are looking at the analytics from your direct video posts on your Facebook page. The focus on VR is not surprising given that Facebook acquired Oculus last year.

facebook roadmap3

A few new features you will soon see are:

  • Video profile images
  • Extending the functionality of the Save button, making it similar to the Pocket app
  • Adding a new Rights Manager tool to combat freebooting (people re uploading video and claiming it as their own)
  • Text sharing feature that enables you to share highlighted text

Another change that sounds pretty cool that was mentioned late last year is the introduction of Facebook M. With digital assistants like Siri and Cortana already widely used, Facebook is going to introduce Facebook M which is a Messenger-based digital assistant that is a digital/human hybrid.

I am most excited about the new video profile feature that’ll make it easier to upload video direct from other video tools like Vine & Boomerang.

Love it or hate it, at least Facebook are developing their product to remain relevant to their audience and listen to what their users want (unlike LinkedIn and Twitter).

How can you use the new Facebook features to increase sales?

You may have heard that Facebook has rolled out 6 new features as they continue to evolve their product offering.  I don’t think all changes will be useful & relevant to all businesses but I wanted to chat about a couple that I think are pretty cool & useful.

Facebook Beacon
The first is the Facebook Beacon for local business – if you haven’t heard of beacon technology by now you have probably been living under a rock.  While is it a bit slow on the uptake here in Australia it has massive scope if used correctly to reach people near your location. Facebook beacon is a device you put in your local business that sends information to people who are on Facebook near you and have Bluetooth turned on.  You can send people a welcome message with a photo, recommendations from their friends who have visited the store, a prompt to check in and more. Best of all it is free and you can request one from Facebook. I am interested to see how local businesses use this and who does it well.

facebook beacon

Send money to friends
The other new feature is the ability to send and receive money between friends which is awesome if you are planning group events. At present it is done via Messenger but only to users in the US. Simply attached your debit card to get started. Very handy if you have an ecommerce store. Likely to work similar to Google Wallet and I’m curious to see what sort of security it will have.

Lead ads
I don’t know about you, but I find it hard to fill in lead forms and details on my phone to those Facebook ads. To make it easier Facebook are testing new lead ads for mobile. If mobile users respond to an ad for something like a newsletter, business information, free report or follow-up call, they can submit their contact information (email address or phone number) with just two taps of a button. I will see how they work before I make judgement on them

So have a play and see what you think. The great thing about this technology it is a cheap to test and an inexpensive to enter a marketplace in order to reach more  customers, convert and stay engaged. No doubt there will be more changes to come soon.